Multiply · Founder · 1d
Our Chief Multiply Officer runs every channel and shows me everything before it ships.
👍848 comments5 reposts
Dev Kalra · Does it write like you, or like a bot?
Multiply · My cofounder stopped being able to tell.
Your marketing
team, hired.
Your Chief Multiply Officer runs your email, LinkedIn, X, Reddit,
YouTube, SEO and newsletter, and asks you before anything goes out.
Email, LinkedIn, WhatsApp, X, Reddit, YouTube, SEO, and newsletters.
312 ops leads found. Logistics, hiring for warehouse roles.
Scout · 9:02
4-touch email sequence drafted, plus a LinkedIn invite.
Atlas · 9:04
- Friday
Ops leads buy on email and LinkedIn, so I left Reddit alone. Six drafts in your queue. Nothing goes out until you look.
2 drafts held. A competitor named, a product mention.
Warden · 9:06
Priya at Nordwave replied. Pricing answer drafted.
Echo · 9:11
Ask Friday for anything
Send
What you get
Real results,
on every channel.
Posts, replies, upvotes and payments.
This is one day’s work.
ai cmo for startups
multiply.sh › blog
The Chief Multiply Officer: what it runs, asks, and never sends
A Chief Multiply Officer that briefs a team of agents across every channel and shows you every draft before it ships...
Raj
anyone found a growth hire who does cold email AND content AND reddit?
we stopped hiring for it. our chief multiply officer runs all of it and pings me when it needs a call. happy to intro you
9:41
“best software for warehouse ops”
ChatGPTnamed you
Claudenamed you
Gemininamed a competitor
Perplexitynamed you
Payment succeeded
Nordwave · annual plan
invite sentday 2
follow up wentday 4
meeting bookedday 9
paidtoday
on: “How we run growth with three people”
@multiplysh · 3 days ago
the part at 14:20 about follow-ups is the whole game. we automated exactly that step, notes on the blog.
👍 234 replies
Multiply @multiplysh · 6h
everyone can build now. nobody has time for distribution. so we hired a Chief Multiply Officer, not a person, and it wrote this post.
12968
Maya ChenRe: Your Show HN last week · happy to take a look Thursday
Priya RamanRe: pick time across six sites · what would this cost for us?
Tom AdlerRe: warehouse leads · not now, ask me in Q1
Queue is six. Two worth your eyes: Priya’s pricing answer and the r/logistics post.
send the sequence. hold the reddit post.
41
A quarter with a Chief Multiply Officer running our marketing.
17 comments · share · save
top comment
the queue screenshot sold me. how does it handle replies?
the multiply letter
no. 12
Building is free. Distribution is not.
One voice note that became eight pieces of work, and what each one did...
Standup with Friday
9:00 to 9:10 · WhatsApp or iMessage
YesMaybeNo
Friday and you · sent from its calendar
Red means it waited for your approval. Everything else, the team did.
How it works
Send a voice note.
Get a week of marketing.
Message your Chief Multiply Officer
on WhatsApp or iMessage.One idea becomes posts, emails
and replies on every channel.
iMessage · Today 9:12
Audio message0:47
“...everyone can build now, shipping is basically free. distribution is the moat, and nobody has time to run it. that is the whole pitch. anyway, the dog found something...”
Delivered
Friday · your Chief Multiply Officer
Got it: building is free, distribution is the hard part, nobody has time to run it. Skipping the dog. Briefing the team now.
Email, LinkedIn, WhatsApp, X, Reddit, YouTube, SEO, and newsletters.
Nothing is sent until you approve it.
Every day
Ten minutes a day.
That’s your whole job.
Your Chief Multiply Officer
books a daily standup.
You approve, reject or redirect.The team does the rest.
7:41
Leads found overnight.
Priya Raman · Head of Ops, Nordwave
hiring three warehouse leads
Dev Kalra · Ops, Coldbolt
asked about pick time on r/logistics
Marta Silva · COO, Packlane
comparing WMS add-ons since Tuesday
Found by what they did this week, not bought from a list.
9:00
Your daily standup, on the calendar.
Standup with Friday
9:00 to 9:10 · every weekday
YesMaybeNo
Booked at onboarding, sent from your Chief Multiply Officer’s calendar.
9:05
You decide, from or the app.
9:05friday
Queue is six. Two worth your eyes: Priya’s pricing answer and the r/logistics post.
9:07you
send the sequence. hold the reddit post till the data is in.
9:08friday
Done. Sequence goes out from 9:15. Post parked.
That is the whole meeting. Move the slot any time, and it holds if you miss a day.
9:15
Approved, then sent.
drafted6:12you approved9:14sent9:15
Every send walks this line. Warmed-up inboxes, a human pace.
Meet your
growth team.
Onboarding is a conversation.
It starts here.
Friday
We're taking teams on in small batches right now. Want me to save you a seat in the next one?